INVESTOR / BACKER DECK
Prep2Go
Prep2Go is the focused web product for European citizenship exams — country-specific practice for Portugal, France, Spain, and Italy in one place.
Raising
$350K
Runway
18-month growth runway
Pavel Veselov · hello@prep2go.study · June 2026
prep2go.study
Unfair insight
Citizenship exam prep is a regulated niche — generic flashcard apps lose on trust and syllabus fit
- Millions of residents pursue PT/FR/ES/IT citizenship each year; official syllabi differ by country and change slowly but matter at exam time.
- Candidates bounce between PDF guides, Facebook groups, and one-country apps — no single trusted progress loop.
- SEO + word-of-mouth in diaspora communities can acquire users cheaper than broad EdTech CAC if content matches exam format.
Why this is fundable
High-intent niche with live product, paid tiers, and clear social impact — helping residents pass citizenship exams that unlock stability, travel, and family reunification. Capital accelerates reach, not product discovery.
Problem
Scattered prep materials fail candidates who need exam-format confidence
Syllabus mismatch
Generic language apps do not mirror citizenship exam question types, scoring, or official topic lists.
No progress signal
PDFs and YouTube playlists do not show readiness — candidates over- or under-prepare.
Country fragmentation
Multi-country families need separate resources for PT, FR, ES, IT — high switching cost.
Trust gap
Free Telegram tips conflict with official requirements; paid tutors do not scale for self-study.
Current alternative: PDF bundles + Facebook groups + occasional tutor sessions. Works until exam day anxiety hits.
Solution
Country-specific citizenship exam hub with measurable study loops
1
Pick country
PT / FR / ES / IT tracks aligned to syllabus
2
Practice
Question banks + mock patterns per exam
3
Track
Streaks, session history, readiness signals
4
Ship confidence
Clear path from first session to exam date
Not a general language app — a citizenship exam readiness product. Depth per country beats breadth across Duolingo-style casual learners.
Customer
Narrow beachhead
- Buyer
- Immigrant resident preparing for citizenship exam (25–45), often employed, limited study time
- Company
- B2C individual; secondary: immigration lawyers / language schools as referral channel
- Workflow
- 3–9 months of part-time study; searches country + citizenship exam keywords; converts on trust + sample questions
- Hubs
- Portugal, France, Spain, Italy diaspora — Lisbon, Paris, Barcelona, Milan; remote EU residents
Why they pay
- • Exam-format practice reduces failure retake cost
- • Structured path vs endless free content
- • Multi-country household can use one product
- • Cheaper than private tutor for self-study phase
Why now
Three shifts
- 1
Immigration tailwinds
Post-Brexit and EU mobility keep citizenship pathways active; search volume stable year-round.
- 2
AI content cost down
Native review + AI-assisted question expansion lowers cost to deepen banks per country.
- 3
Underserved vertical SEO
Official exam keywords still dominated by thin affiliate pages — room for authoritative product-led content.
Market
Bottom-up math
Category context: Online language / test prep: multi-billion category; citizenship sub-niche is small but high-intent.
Beachhead SAM: Assumption: 50K addressable paid users across 4 countries × $60–120 ARPU = $3M–$6M niche SAM.
Expansion TAM: Expand to DE/NL/BE citizenship tracks + B2B white-label for immigration firms → $15M+ vertical ARR potential.
Alternatives
Competitive landscape
| Alternative | Good at | Gap |
|---|---|---|
| PDF / free guides | Free, familiar | No progress tracking or exam-format drills |
| Duolingo / Babbel | Language breadth | Not citizenship exam specific |
| Local tutors | Accountability | Expensive, not scalable, inconsistent quality |
| Country-only apps | Deep single market | Fragmented for multi-country users |
| Prep2Go | Multi-country citizenship focus + live monetization | Next: deeper banks per country + SEO scale |
Business model
Business model
Free
$0
Sample questions + limited daily practice
Monthly
$9.99/mo
Full country track + progress analytics
Exam bundle
$49
90-day intensive + mock exams
B2B referral
Rev share
Immigration lawyers / schools
Target: 75%+ gross margin on digital; CAC via SEO < $15; payback < 3 months at $10 ARPU.
GTM
Go-to-market motion
- 1. Country SEO clusters — Landing pages per country + exam format keywords on prep2go.study.
- 2. Community referrals — Facebook / Telegram diaspora groups; authentic founder story in PT/FR/RU communities.
- 3. Content partnerships — Guest posts on immigration blogs; lawyer referral codes.
- 4. Product-led loops — Shareable progress milestones; mock exam results as social proof.
Validation
What is true today
Built
- prep2go.study live with PT/FR/ES/IT tracks, progress loop, mock exams, and paid subscriptions/bundles since Dec 2025.
Early signals
- Paid tiers and mock exams live; organic SEO scaling in progress.
Next proof
- 100+ paying users; >40% D30 retention on active study cohort; top-10 rankings on 5 money keywords.
Live product with paying users — scaling reach so more exam candidates get structured, affordable prep.
Assumptions under test
The raise buys proof
| Assumption | Test | Signal |
|---|---|---|
| Willingness to pay | $10/mo for full track | 100+ paid subs in 90 days |
| SEO channel | Rank top 10 for 5 money keywords | 500 organic signups/mo |
| Retention | Study streak drives return | D30 > 35% on cohort |
| Content quality | Native review per country | NPS > 40 from exam takers |
| Expansion | Second country upsell | >15% multi-country plan take rate |
Team
Founder-market fit
Pavel Veselov
Portfolio founder shipping Prep2Go, PixID, and Bench Energy end-to-end — Next.js, SEO, analytics, payments. MBA (UCT), PMP, 18+ years enterprise IT leadership.
Key hiring gap
Native content reviewers for PT/FR/ES/IT exam banks + part-time growth marketer for country SEO clusters.
Use of funds
$350K allocation
| Content & localization | $120K | Native reviewers, question bank expansion, mock exams |
| Growth / SEO | $90K | Country landing pages, content, limited paid tests |
| Product | $70K | Monetization, mobile UX, analytics |
| Operations | $50K | Founder runway, support |
| Legal & buffer | $20K | Privacy, terms, contingency |
18-month milestones
- • Paid tier live
- • 100 paying users
- • 500 organic signups/mo
- • $5K MRR
- • DE or NL track pilot
Vision
The default citizenship exam companion for European residents
Prep2Go becomes the trusted layer between official syllabi and exam day — starting with four countries, expanding across EU pathways with the same progress loop.
Seed thesis: Own the citizenship exam niche before horizontal EdTech notices the ARPU.
Generated from public dossier on truve.online · hello@prep2go.study